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Lloyd's Register asked us to
redesign their quarterly journal,
100A1.

Working with LR's editorial
team, we developed a highly
disciplined cover layout to
accommodate wildly varying
content while conveying the
engineering-based precision
of the client.

A simple, tightly structured
format was
initially designed
to bring
order to text pages,
and to provide a disciplined
format within which engineering
drawings, photographs, screen-
shots, tables and graphs could
be presented.

Once the new approach was
established
and working
successfully a secondary set
of page grids was introduced
to provide variety within the
tightly controlled format.

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